Appointments: Groupe Beneteau’s Boating Solutions division strengthens

Saint-Gilles-Croix-de-Vie, France, June 20, 2023

The Boating Solutions division is being strengthened to accelerate the Groupe Beneteau development by new activities such as digital and personalised services for end customers and informing owners of different ways to enjoy their boat.

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Paul Blanc will be in charge of developing Boat clubs and new businesses within the Boating Solutions division, headed by Bruno Thivoyon. He will start is new role on September 1, 2023.

Paul joined the Jeanneau and Prestige teams in 2010 as Sales Director for Asia Pacific. Initially based in Shanghai, he established the Jeanneau Prestige regional office in Hong Kong in 2011. In 2018 he became Managing Director of Groupe Beneteau Asia Pacific office in Hong Kong where all brand teams are gathered. Since 2020, he has been Brand Director for JEANNEAU.

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Currently Director of JEANNEAU PRESTIGE for the Americas, Samuel Dubois will take over as Head of the JEANNEAU brand from September 1, 2023. He will report to Yann Masselot, Director of Brands and Communications. Paul Blanc will pass the helm to him in Fall for a smooth transition.

With 15 years experience in JEANNEAU, Samuel knows the organization perfectly and ensuring the continuity in the development of brand, strategy and values. It is a natural choice giving us full confidence for the success of JEANNEAU.

About Groupe Beneteau

Founded in Vendée 140 years ago by Benjamin Bénéteau, Groupe Beneteau is today a world leader in the boating industry. With an international industrial presence spanning 16 production sites and a worldwide commercial network, the Group generated revenue of €1 billion in 2024 and has a workforce of more than 6500 employees mainly in France, United States, Poland, Italy, Portugal, and Tunisia.

True to its mission – Bringing dreams to water – Groupe Beneteau designs and builds boats and services to make every experience on the water truly unique. Through its nine brands, its Boat division offers more than 135 boat models craft to meet the diverse needs and sailing projects of its customers, whether sailing or motoring, monohull or catamaran . Through its Boating Solutions division, the Groupe Beneteau is also involved in services covering daily or weekly boat hire, marinas, the digital sector and financing.