Appointments to the head of the Boat Division's Brands
As part of the Let's Go Beyond! plan and the structuring of the House of Brands, the Groupe Beneteau announces the appointments of Yann Masselot as Chief Brands and Communication Officer for the Boat division and Jean-François Lair as Director of BENETEAU brand.
Yann Masselot, Chief Brands and Communication Officer for the Boat Division
The management of all the Brands and Communication of the Groupe Beneteau was entrusted to Yann Masselot in July 2022. Yann Masselot joined the Beneteau boatyard in 1992 and worked in sales in the UK then France. In 2000, he was appointed to head up commercial operations for LAGOON and enabling the brand to establish itself as the world leader for catamaran cruisers from 2003. He had been appointed CEO of Construction Navale Bordeaux between 2018 and 2020. He had taken over the management of the BENETEAU brand in October 2020.
Jean-François Lair, Director of BENETEAU brand
The BENETEAU brand has been managed by Jean-François Lair since January 1, 2023. Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America President. He was most recently EMEA Director of LAGOON. « Jean-François was a very natural choice. His appointment will ensure the continuity in the deployment of the strategy and values of the BENETEAU brand. » confides Yann Masselot.
Management & experts linked
Yann Masselot
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worke...
Jean-François LAIR
Jean-François joined the BENETEAU brand in 2005. He successively held the positions of Sales Manager, Export Director then Beneteau America Presid...
Contact
About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
