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Brazil: management of the activity by Groupe Beneteau Americas
In the context of decreasing markets combined to political and economic instability in Brazil affecting the capacity to forecast market development in a reliable manner, Groupe Beneteau is placing the management of its commercial activity in Brazil under its US subsidiary. This announcement is part of the new organisation of the Groupe Beneteau in the Americas, where its US subsidiary is set to play a greater coordination role for the activities of all the brands present in North, Central and South Americas.
Due to the lack of visibility on the Brazilian market, it is also decided to put on hold the production activity for the Beneteau brand at the Angra dos Reis yard in Brazil, effective as of the end of November. A small team will ensure the transition locally. The industrial activity of the Angra dos Reis site will be absorbed by the other production sites of Groupe Beneteau.
The commercial presence of the Groupe Beneteau and its brands in Brazil remains unchanged. Dealerships and clients will keep benefiting from the same level of services as before. The US subsidiary of the Group will provide sales support and services for Brazil.
161013 Press Release_Groupe Beneteau_Brazil EN.pdf
September 28, 2017
About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.