Brazil: management of the activity by Groupe Beneteau Americas
In the context of decreasing markets combined to political and economic instability in Brazil affecting the capacity to forecast market development in a reliable manner, Groupe Beneteau is placing the management of its commercial activity in Brazil under its US subsidiary. This announcement is part of the new organisation of the Groupe Beneteau in the Americas, where its US subsidiary is set to play a greater coordination role for the activities of all the brands present in North, Central and South Americas.
Due to the lack of visibility on the Brazilian market, it is also decided to put on hold the production activity for the Beneteau brand at the Angra dos Reis yard in Brazil, effective as of the end of November. A small team will ensure the transition locally. The industrial activity of the Angra dos Reis site will be absorbed by the other production sites of Groupe Beneteau.
The commercial presence of the Groupe Beneteau and its brands in Brazil remains unchanged. Dealerships and clients will keep benefiting from the same level of services as before. The US subsidiary of the Group will provide sales support and services for Brazil.
About Groupe Beneteau
Groupe Beneteau stands out in Europe and worldwide thanks to its longevity and its exceptionally diverse range of products.
Founded in 1884, the family-owned yard has evolved over time, from fishing vessels to leisure boating, then diversifying into new industrial sectors. The Group has developed unique skillsets and technical know-how. Today, through its Boat and Housing business lines, its activities are truly international.
As the boating industry's global market leader, Groupe Beneteau, through its Boat division’s 11 brands, offers some 180 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Leading the European leisure homes market, the three brands from the Group's Housing division offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs nearly 7,500 people, primarily in France, the US, Poland, Italy and China.