Brazil: management of the activity by Groupe Beneteau Americas
In the context of decreasing markets combined to political and economic instability in Brazil affecting the capacity to forecast market development in a reliable manner, Groupe Beneteau is placing the management of its commercial activity in Brazil under its US subsidiary. This announcement is part of the new organisation of the Groupe Beneteau in the Americas, where its US subsidiary is set to play a greater coordination role for the activities of all the brands present in North, Central and South Americas.
Due to the lack of visibility on the Brazilian market, it is also decided to put on hold the production activity for the Beneteau brand at the Angra dos Reis yard in Brazil, effective as of the end of November. A small team will ensure the transition locally. The industrial activity of the Angra dos Reis site will be absorbed by the other production sites of Groupe Beneteau.
The commercial presence of the Groupe Beneteau and its brands in Brazil remains unchanged. Dealerships and clients will keep benefiting from the same level of services as before. The US subsidiary of the Group will provide sales support and services for Brazil.
About Groupe Beneteau
A global market leader, Groupe Beneteau, thanks to its Boat division’s 10 brands, offers nearly 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, Groupe Beneteau is also present in the boat club, charter, marina, digital and financing sectors.
Leading the European leisure homes market, the three brands from the Group’s Housing division (IRM, O'HARA, COCO Sweet) offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs 7,600 people, primarily in France, the US, Poland, Italy, Portugal and China.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.