George Armendariz announces retirement

Saint-Gilles-Croix-de-Vie, France, August 26, 2019

Groupe Beneteau announces today that George Armendariz, CEO for the Americas has decided to retire from the company.

As of today, Jerome de Metz, Group’s Chairman and CEO, will assume the leadership role for the US subsidiary Beneteau Inc.

George Armendariz will remain available on an advisory basis to assist the US teams as needed.

“I would like to thank George for his contributions to the American teams and wish him well in his endeavors to come” said Jérôme de Metz, Group’s CEO and Chairman.

Group’s CEO Jérôme de Metz will assume the leadership role for the US subsidiary Beneteau Inc.

Christophe Caudrelier, Deputy CEO in charge of operational excellence, will continue to manage all operational excellence activities with the US teams.

Gianguido Girotti, Deputy CEO in charge of the boat product strategy, will continue to coordinate the American brand strategy, consistent with all of the Group’s brands.

Beneteau Group

About Groupe Beneteau

Founded in Vendée 140 years ago by Benjamin Bénéteau, Groupe Beneteau is today a world leader in the boating industry. With an international industrial presence spanning 16 production sites and a worldwide commercial network, the Group generated revenue of €1 billion in 2024 and has a workforce of more than 6500 employees mainly in France, United States, Poland, Italy, Portugal, and Tunisia. 

True to its mission – Bringing dreams to water – Groupe Beneteau designs and builds boats and services to make every experience on the water truly unique. Through its nine brands, its Boat division offers more than 135 boat models craft to meet the diverse needs and sailing projects of its customers, whether sailing or motoring, monohull or catamaran . Through its Boating Solutions division, the Groupe Beneteau is also involved in services covering daily or weekly boat hire, marinas, the digital sector and financing.