Launch of Groupe Beneteau Financial Services in North America
Groupe Beneteau announces strategic partnership with LaVictoire Finance to develop and fund financing offers tailored to the marine market.
Groupe Beneteau, a global market leader in recreational boating, and LaVictoire Finance,
a leader in marine lending solutions in the U.S., have launched a collaboration under the label ‘Groupe Beneteau Financial Services’ (GBFS) to offer dedicated, unique,
and competitive financing offers to private and corporate customers, with specific and creative finance products that will be made available exclusively to Beneteau group’s dealer network.
“This virtual joint venture will enable the Groupe to replicate in North America the business model that has been so successful in Europe over the past 40 years”, states Yann Masselot, Groupe Beneteau’s Brand and Communication Director. He adds: “This collaboration gathers industry veterans who are uniquely qualified to support our growth while offering more flexibility and more creativity than the competition.”
“We are thrilled to become a lending partner of Groupe Beneteau in North America. As the post-COVID craze settles, and business returns to normal, we expect tighter competition and more inventory. As such, our team is prepared to support the entire distribution network with innovative solutions tailored to the needs of this evolving market,” commented Hervé Bonnet, CEO of LaVictoire Finance.
LaVictoire has appointed Maryline O’Shea as General Manager of Groupe Beneteau Financial Services to ensure the success of the initiative and act as the privileged contact between the lender, the dealer network, and the respective brand managers and sales directors of Groupe Beneteau in North America.
Groupe Beneteau’s portfolio of includes the brands BENETEAU, JEANNEAU, PRESTIGE, LAGOON, EXCESS, DELPHIA, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
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About LaVictoire Finance:
LaVictoire is committed to providing their customers with custom boat loan products that meet their retail and commercial maritime needs through an experience that is second to none. By offering a bespoke process that is focused entirely on meeting their customers specific needs while recognizing the value of their time, LaVictoire redefines what it means to finance a dream boat.
Maryline O'Shea: moshea@lv-finance.com / 667-406-0153
About Groupe Beneteau:
Leading global player, Groupe Beneteau, thanks to its Boat division’s 10 brands, offers nearly 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.Through its Boating Solutions division, Groupe Beneteau is also present in the boat club, charter, marina, digital and financing sectors.Leading the European leisure homes market, the three brands from the Group’s Housing division (IRM, O'HARA, COCO Sweet) offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality. With its international industrial capabilities and global sales network, the Group employs 7,600 people, primarily in France, the US, Poland, Italy, Portugal and China.Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
Management & experts linked
Yann Masselot
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worke...
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About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
