Groupe Beneteau has appointed Mirna Cieniewicz as the new Director of Corporate Communications and Public Affairs, effective on 24 August 2016. A newly created position in the organization of the Groupe Beneteau, Mirna Cieniewicz will develop the Group’s corporate and financial communications, public affairs and digital transformation.
Mirna Cieniewicz joins the Groupe Beneteau from European Boating Industry, the Brussels-based industry lobby where she served as Secretary General since its creation in 2009. Over the past 7 years, she built and strengthened the representation of the European leisure marine industry at EU level, which included the negotiation of the EU Directive on Watercraft as well as other technical and environmental regulations for the sector. She was involved in diverse projects such as boat dismantling, captain’s professional qualifications or the EU-US TTIP free trade negotiations.
Mirna has a sound understanding of the key challenges facing the boating industry and she is a skilled communicator and negotiator. She graduated from Sciences-Po Aix-en-Provence in France and has a Master in EU Affairs from ISMaPP Brussels. She speaks English, French, Italian, Croatian and Spanish.
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About Groupe Beneteau
Groupe Beneteau stands out in Europe and worldwide thanks to its longevity and its exceptionally diverse range of products.
Founded in 1884, the family-owned yard has evolved over time, from fishing vessels to leisure boating, then diversifying into new industrial sectors. The Group has developed unique skillsets and technical know-how. Today, through its Boat and Housing business lines, its activities are truly international.
As the boating industry's global market leader, Groupe Beneteau, through its Boat division’s 12 brands, offers some 180 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Leading the European leisure homes market, the three brands from the Group's Housing division offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs nearly 7,600 people, primarily in France, the US, Poland, Italy and China.