FLIBS 2019: 12 new models premieres
With 12 new models premiering, and fully 1/3 of its worldwide revenues now attributed to North America, Groupe Beneteau enters the Fort Lauderdale International Boat Show with understandable enthusiasm.
As 7 of the company’s 12 brands will be displaying models in nearly every product category, its overall market leadership continues to grow as it enters the 2019-2020 retail show season.
A clear, continued commitment to bring the best boats for its customers…
Gianguido Girotti, Group’s Deputy CEO in charge of Product & Brand Strategy opened the press review recalling that
“Groupe Beneteau is the only builder in the world to offer such rich and deep ranges. My aim is to continue developing our brands and their market shares thanks to a fine-grained brand architecture, effectively targeted product investments and efficient distribution networks.”
Groupe Beneteau has committed approx. $44 million in each of the past three years to considerable new product development across all of its brands and boat ranges. This investment is already paying off, as more than half of the 200 models offered by its 12 brands are less than three years old.
… and develop its dealership networks in North America
Groupe Beneteau Americas, which is responsible for the company’s North American operations, credits a strong, innovative product portfolio, and steady dealer recruitment/development for its success this past year. This, together with expanded manufacturing facilities in Cadillac, MI and Marion, SC, has enhanced the company’s production capacities.
“Each of our brands have added significant dealer coverage in key markets this past year, and allowed the addition of other Groupe Beneteau brands into existing dealerships,” said Patrick Blake, Vice President of Channel Management and Marketing, Groupe Beneteau Americas. “This tells us each brand is doing a lot of things right, and continues to strengthen our position across multiple segments,” Blake added.
Models on display at Fort Lauderdale International Boat Show
Model Premieres shown in bold
BENETEAU – POWER
MONTE CARLO 52
MONTE CARLO 6
GRAN TURISMO 36 OB
GRAN TURISMO 46
GRAN TURISMO 50
SWIFT TRAWLER 35
SWIFT TRAWLER 41
SWIFT TRAWLER 47
FLYER 23 SUNdeck
BENETEAU - SAILOCEANIS 51.1
NC 795 SPORT
NC 895 SPORT
NC 1095 FLY
LEADER 9.0 CC
MONTE CARLO YACHTS
630 FLY690 FLY
HD 220 OB
HD 270 OB
HORIZON 350 OB
VISTA 355 COUPE OB
SCARAB JET BOATS
285 ID – DEBUT EVENT 2:30 PM, Friday, Nov. 1st
402 FISHERMAN – DEBUT EVENT 2:30 PM, Thursday, Oct. 31st
Management & experts linked
Group's Deputy CEO & Boat division CEO
Gianguido Girotti is Groupe Beneteau's Deputy CEO and Chief Executive Officer of its Boat division.
Previously, he was Deputy CEO in charge of brand & product strategy...
Jean-Paul Chapeleau is adviser to the CEO and Chairman of the French Federation of Nautical Industries.
Previously he was Deputy CEO in charge of industrial operations and...
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worked successively...