Fort Lauderdale, Floride, États-Unis, October 31, 2019

FLIBS 2019: 12 new models premieres

With 12 new models premiering, and fully 1/3 of its worldwide revenues now attributed to North America, Groupe Beneteau enters the Fort Lauderdale International Boat Show with understandable enthusiasm.

As 7 of the company’s 12 brands will be displaying models in nearly every product category, its overall market leadership continues to grow as it enters the 2019-2020 retail show season.

A clear, continued commitment to bring the best boats for its customers…

Gianguido Girotti, Group’s Deputy CEO in charge of Product & Brand Strategy opened the press review recalling that

“Groupe Beneteau is the only builder in the world to offer such rich and deep ranges. My aim is to continue developing our brands and their market shares thanks to a fine-grained brand architecture, effectively targeted product investments and efficient distribution networks.”

Groupe Beneteau has committed approx. $44 million in each of the past three years to considerable new product development across all of its brands and boat ranges. This investment is already paying off, as more than half of the 200 models offered by its 12 brands are less than three years old. 

… and develop its dealership networks in North America

Groupe Beneteau Americas, which is responsible for the company’s North American operations, credits a strong, innovative product portfolio, and steady dealer recruitment/development for its success this past year. This, together with expanded manufacturing facilities in Cadillac, MI and Marion, SC, has enhanced the company’s production capacities.

“Each of our brands have added significant dealer coverage in key markets this past year, and allowed the addition of other Groupe Beneteau brands into existing dealerships,” said Patrick Blake, Vice President of Channel Management and Marketing, Groupe Beneteau Americas. “This tells us each brand is doing a lot of things right, and continues to strengthen our position across multiple segments,” Blake added.

Models on display at Fort Lauderdale International Boat Show

Model Premieres shown in bold

BENETEAU – POWER

MONTE CARLO 52

MONTE CARLO 6

GRAN TURISMO 36 OB

GRAN TURISMO 46

GRAN TURISMO 50

SWIFT TRAWLER 35

SWIFT TRAWLER 41

SWIFT TRAWLER 47

ANTARES 23

ANTARES 27

FLYER 23 SUNdeck

FLYER 32

 

BENETEAU - SAIL

OCEANIS 51.1

JEANNEAU

NC 33

NC 37

LEADER 33

LEADER 46

NC 795 SPORT

NC 795

NC 895 SPORT

NC 895

NC 1095 FLY

NC 1095

LEADER 9.0 CC

LEADER 10.5

 

 

 

MONTE CARLO YACHTS

MCY 66

MCY 70

MCY 76

MCY 80

 

 

 

 

PRESTIGE

420 FLY

460 S

460 FLY

520 S

520 FLY

590 FLY

630 FLY

690 FLY

FOUR WINNS

HD 220 OB

HD 270 OB

HORIZON 350 OB

VISTA 355 COUPE OB

 

SCARAB JET BOATS

165 G

195 ID

195 OPEN

255 OPEN

285 ID  DEBUT EVENT 2:30 PM, Friday, Nov. 1st
at Bahia Mar – Booth 1037/1038

WELLCRAFT

162 FISHERMAN

182 FISHERMAN

202 FISHERMAN

222 FISHERMAN

242 FISHERMAN

262 FISHERMAN

302 FISHERMAN

352 FISHERMAN

402 FISHERMANDEBUT EVENT 2:30 PM, Thursday, Oct. 31st
at the 
Convention Center – Booth 2016/2017

 
To secure its communication, contents are certified on the blockchain using Wiztrust

Management & experts linked

Asset

Contact