FLIBS 2019: 12 new models premieres
With 12 new models premiering, and fully 1/3 of its worldwide revenues now attributed to North America, Groupe Beneteau enters the Fort Lauderdale International Boat Show with understandable enthusiasm.
As 7 of the company’s 12 brands will be displaying models in nearly every product category, its overall market leadership continues to grow as it enters the 2019-2020 retail show season.
A clear, continued commitment to bring the best boats for its customers…
Gianguido Girotti, Group’s Deputy CEO in charge of Product & Brand Strategy opened the press review recalling that
“Groupe Beneteau is the only builder in the world to offer such rich and deep ranges. My aim is to continue developing our brands and their market shares thanks to a fine-grained brand architecture, effectively targeted product investments and efficient distribution networks.”
Groupe Beneteau has committed approx. $44 million in each of the past three years to considerable new product development across all of its brands and boat ranges. This investment is already paying off, as more than half of the 200 models offered by its 12 brands are less than three years old.
… and develop its dealership networks in North America
Groupe Beneteau Americas, which is responsible for the company’s North American operations, credits a strong, innovative product portfolio, and steady dealer recruitment/development for its success this past year. This, together with expanded manufacturing facilities in Cadillac, MI and Marion, SC, has enhanced the company’s production capacities.
“Each of our brands have added significant dealer coverage in key markets this past year, and allowed the addition of other Groupe Beneteau brands into existing dealerships,” said Patrick Blake, Vice President of Channel Management and Marketing, Groupe Beneteau Americas. “This tells us each brand is doing a lot of things right, and continues to strengthen our position across multiple segments,” Blake added.
Models on display at Fort Lauderdale International Boat Show
Model Premieres shown in bold
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BENETEAU – POWER MONTE CARLO 52 MONTE CARLO 6 GRAN TURISMO 36 OB GRAN TURISMO 46 GRAN TURISMO 50 SWIFT TRAWLER 35 SWIFT TRAWLER 41 SWIFT TRAWLER 47 ANTARES 23 ANTARES 27 FLYER 23 SUNdeck FLYER 32
BENETEAU - SAIL OCEANIS 51.1 |
JEANNEAU NC 33 NC 37 LEADER 33 LEADER 46 NC 795 SPORT NC 795 NC 895 SPORT NC 895 NC 1095 FLY NC 1095 LEADER 9.0 CC LEADER 10.5
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MONTE CARLO YACHTS MCY 66 MCY 70 MCY 76 MCY 80
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PRESTIGE 420 FLY 460 S 460 FLY 520 S 520 FLY 590 FLY 630 FLY 690 FLY |
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FOUR WINNS HD 220 OB HD 270 OB HORIZON 350 OB VISTA 355 COUPE OB
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SCARAB JET BOATS 165 G 195 ID 195 OPEN 255 OPEN 285 ID – DEBUT EVENT 2:30 PM, Friday, Nov. 1st |
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WELLCRAFT 162 FISHERMAN 182 FISHERMAN 202 FISHERMAN 222 FISHERMAN 242 FISHERMAN 262 FISHERMAN 302 FISHERMAN 352 FISHERMAN 402 FISHERMAN – DEBUT EVENT 2:30 PM, Thursday, Oct. 31st |
Management & experts linked
Gianguido Girotti
Group's Deputy CEO & Boat division CEO
Gianguido Girotti is Groupe Beneteau's Deputy CEO and Chief Executive Officer of its Boat division.
Previously, he was Deputy CEO in charge of brand & product strategy...
Jean-Paul Chapeleau
Adviser
Jean-Paul Chapeleau is adviser to the CEO and Chairman of the French Federation of Nautical Industries.
Previously he was Deputy CEO in charge of industrial operations and...
Yann Masselot
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worked successively...
About Groupe Beneteau
Leading global player, Groupe Beneteau, thanks to its Boat division’s 10 brands, offers nearly 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, Groupe Beneteau is also present in the boat club, charter, marina, digital and financing sectors.
Leading the European leisure homes market, the three brands from the Group’s Housing division (IRM, O'HARA, COCO Sweet) offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs 7,600 people, primarily in France, the US, Poland, Italy, Portugal and China.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
