New models 2019-20 announced at Cannes Yachting Festival

During the press conference held today, Jérôme de Metz, Chairman and CEO, confirmed:

“My role will be to unite the Group’s teams around an ambitious shared project. Over the past three months, we have first put in place a dynamic executive management committee, with Christophe Caudrelier as Deputy CEO Operational Excellence, Gianguido Girotti as Deputy CEO Product Strategy for all the Group’s brands, Corinne Margot heading up Human Resources and Communications, and Jean-Paul Chapeleau, the longstanding head of the Jeanneau and Prestige brands, who has agreed to share his vast experience with us”.

He added that this leadership team is working on the Group’s new strategic project, which will be presented in 2020.

Product offering further strengthened, reflecting Groupe Beneteau’s commitment to consolidating its leading position on its markets

To further enhance the selection of models offered by its various distribution networks across all its market segments, Groupe Beneteau has committed around €40 million each year for the past three years for an in-depth renewal of its product offering. These investments are already delivering benefits, because more than half of the 200 models offered by its 12 brands are less than three years old. Gianguido Girotti, Deputy CEO Product Strategy, presented his approach built around the House of Brands concept. 

“Groupe Beneteau is the only builder in the world to offer such rich and deep ranges. My aim is to continue developing our brands and their market shares thanks to a fine-grained brand architecture, effectively targeted product investments and efficient distribution networks”, explained Gianguido Girotti.

New models announced at Cannes Yachting Festival

Motor yachting, a highly diverse segment on which Groupe Beneteau has strong positions.

Dayboating and express cruising, core market segments, are undergoing a transformation.

In the sailing segment, the leading brands offer complementary models.