Reorganization of the Boat Division’s industrial operations and development
In view of the severe economic crisis linked to Covid-19, Groupe Beneteau is accelerating its reorganization in order to be more responsive and efficient.
In this context, the Boat Division’s executive management organization has been rethought. The creation of a unified Industrial Operations and Development Department, led by Jean-Paul Chapeleau, will replace the previous dual organization headed up jointly by Jean-Paul Chapeleau and Christophe Caudrelier. As a result, Christophe Caudrelier’s position as a corporate officer ended on June 3, 2020.
The Executive Industrial Operations and Development Department now covers all the activities in all the countries where the Group operates, confirming the commitment to manage the Group based around global or regional core functions, rather than around legal entities, in order to maximize synergies and consistency.
“I would like to warmly thank Christophe for his dedication and his contribution to the development of the Group and the Boat Division over the last six years. I would also like to wish him every success for the next steps in his career”, confirms Jérôme de Metz, Group Chairman and Chief Executive Officer.
In addition, Bruno Thivoyon is joining the Management Board as Group Chief Financial Officer.
These measures are being rolled out in line with an in-depth review of the evolution of the Group’s strategy and organization that will enable Groupe Beneteau to get quickly back on track for profitable growth.
The strategic plan will be presented on July 9.
Management & experts linked
June 5, 2020
About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.