Reorganization of the Boat Division’s industrial operations and development

Saint-Gilles-Croix-de-Vie, France, June 5, 2020

In view of the severe economic crisis linked to Covid-19, Groupe Beneteau is accelerating its reorganization in order to be more responsive and efficient.

In this context, the Boat Division’s executive management organization has been rethought. The creation of a unified Industrial Operations and Development Department, led by Jean-Paul Chapeleau, will replace the previous dual organization headed up jointly by Jean-Paul Chapeleau and Christophe Caudrelier. As a result, Christophe Caudrelier’s position as a corporate officer ended on June 3, 2020.

The Executive Industrial Operations and Development Department now covers all the activities in all the countries where the Group operates, confirming the commitment to manage the Group based around global or regional core functions, rather than around legal entities, in order to maximize synergies and consistency.

“I would like to warmly thank Christophe for his dedication and his contribution to the development of the Group and the Boat Division over the last six years. I would also like to wish him every success for the next steps in his career”, confirms Jérôme de Metz, Group Chairman and Chief Executive Officer.

In addition, Bruno Thivoyon is joining the Management Board as Group Chief Financial Officer.

These measures are being rolled out in line with an in-depth review of the evolution of the Group’s strategy and organization that will enable Groupe Beneteau to get quickly back on track for profitable growth.

The strategic plan will be presented on July 9.

About Groupe Beneteau

Founded in Vendée 140 years ago by Benjamin Bénéteau, Groupe Beneteau is today a world leader in the boating industry. With an international industrial presence spanning 16 production sites and a worldwide commercial network, the Group generated revenue of €1 billion in 2024 and has a workforce of more than 6500 employees mainly in France, United States, Poland, Italy, Portugal, and Tunisia.

True to its mission – Bringing dreams to water – Groupe Beneteau designs and builds boats and services to make every experience on the water truly unique. Through its nine brands, its Boat division offers more than 135 boat models craft to meet the diverse needs and sailing projects of its customers, whether sailing or motoring, monohull or catamaran . Through its Boating Solutions division, the Groupe Beneteau is also involved in services covering daily or weekly boat hire, marinas, the digital sector and financing.