Singapore Yacht Show 2019: growth strategy & Three Premieres in Asia Pacific
During the Singapore Yacht Show, Groupe Beneteau hosted its annual media lunch to share its global and local development strategies for the Asia Pacific region. Three Singapore Premieres were held by leading brands Lagoon and Prestige.
Groupe Beneteau CEO Hervé Gastinel recalled that in the 2018-19 season, the brands of the Group launched 32 new sailboat and motorboat models. He then focused on two strategic areas of the Group’s global transformation plan – Transform to Perform – where innovation has a major role to play: product development and improvement to services.
Since 2017, Groupe Beneteau has launched major product innovations such as:
- SHIP CONTROL, a digital solution that interconnects all of the onboard systems (navigation, safety, comfort). It is now rolled out as standard on various Beneteau and Prestige models;
- Connectivity, and the easy boating concept, which offer greater safety and simplicity during navigation and port maneuvers, as illustrated with the newest DockSense solution proposed by Raymarine on Prestige models.
Gastinel also stressed the importance for the leading boatbuilder of developing environmentally-friendly boating.
“Innovation is not only about products. I believe that digital transformation is also revolutionizing the way people go boating”, he remarked.
Groupe Beneteau has developed a number of key initiatives in this field, launching:
- Two boat clubs in Europe – Beneteau Boat Club and Jeanneau x Freedom Boat Club;
- Leasyboat – a complete care leasing offer;
- A shared ownership solution in partnership with Sailtime;
- The online boating platform bandofboats.com
A Strong Presence in Asia Pacific
Present in the region since 2003, Groupe Beneteau has strengthened its operations even further, building a stronger dealer network and opening a regional office based in Hong Kong. Asia Pacific accounted for €96.6 million of Group’s total boating revenues in FY2017-18, up 27.3% compared to the previous year. All 12 brands (over 200 boat models between 15 and 105ft) are distributed in the region, ranging from sailing monohulls and motorboats to motoryachts and catamarans.
Three Singapore Premieres at the Singapore Yacht Show
Six of Groupe Beneteau’s brands are exhibiting at the Singapore Yacht Show 2019, which has established itself as one of Asia's leading yacht and luxury shows.
Beneteau, Jeanneau, Lagoon, Prestige, Monte Carlo Yachts, and the US brand Four Winns are presenting an amazing line-up of 14 models. Three will have their Singapore debut at the show, namely:
- Catamarans Lagoon SEVENTY 7 and Lagoon 40,
- Luxury motoryacht Prestige 630.
Date: April 11th – 14th, 2019
Venue: ONE°15 Marina Sentosa Cove, Singapore
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SAIL |
MOTOR |
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LAGOON Lagoon SEVENTY 7 – Singapore Premiere Lagoon 50 Lagoon 450F Lagoon 40 – Singapore Premiere
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BENETEAU Gran Turismo 50 Gran Turismo 46 Gran Turismo 40 Antares 8 Flyer 7.7 |
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JEANNEAU Merry Fisher 895 NC 33 |
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PRESTIGE Prestige 630 – Singapore Premiere |
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MONTE CARLO YACHTS MCY 86 |
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FOUR WINNS HD 270 OB |
Management & experts linked
Jean-Paul Chapeleau
Adviser
Jean-Paul Chapeleau is adviser to the CEO and Chairman of the French Federation of Nautical Industries.
Previously he was Deputy CEO in charge of industrial operations and...
Yann Masselot
Chief Brands & communication officer
Yann Masselot is BENETEAU Brand Director since October 2020.
He joined the Beneteau shipyard in 1992 and worked successively...
Erwin Bamps
PRESTIGE Brand Director
Erwin Bamps is PRESTIGE Brand Director since November 1, 2018.
With a Masters in electronics engineering, Erwin Bamps...
About Groupe Beneteau
Leading global player, Groupe Beneteau, thanks to its Boat division’s 10 brands, offers nearly 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, Groupe Beneteau is also present in the boat club, charter, marina, digital and financing sectors.
Leading the European leisure homes market, the three brands from the Group’s Housing division (IRM, O'HARA, COCO Sweet) offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs 7,600 people, primarily in France, the US, Poland, Italy, Portugal and China.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
