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- Acquisition of Digital Nautic
Acquisition of Digital Nautic
Band of Boats, a Groupe Beneteau subsidiary, acquired the Nantes-based startup Digital Nautic on October 31, 2018.
Founded in Nantes (France) in 2014, Digital Nautic has set itself a mission to support boat industry professionals with the digital transition by developing online solutions enabling them to improve their levels of service: booking system, automated contracts, collection of customer feedback, sales of additional insurance cover, secure payments, etc.
This acquisition is in line with the objectives to further strengthen and accelerate the digitalization section of the Group’s Transform to Perform strategic plan and will notably make it possible to:
- Strengthen the Band of Boats team’s digital expertise by integrating Digital Nautic’s two cofounders as head of marketing and head of IT development;
- Expand the rental offer by adding day rentals for motorboats and sailing yachts to the already available weekly rental packages for sailing yachts;
- Accelerate Band of Boats’ development across Europe.
“The acquisition of Digital Nautic will accelerate the development of Band of Boats, which aims to become a complete, multibrand, online boat services platform in Europe. The arrival of the startup’s two cofounders will further strengthen our in-house expertise in the key areas of digital marketing and IT development”, confirms Hervé Gastinel, Groupe Beneteau Chief Executive Officer.
About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.