Seascape joins Groupe Beneteau
On July 9, 2018, Groupe Beneteau became the majority shareholder with a 60% stake in the Slovenian company Seascape d.o.o., specialized in designing, building and marketing performance sailing yachts. The yard’s founders, Andraž Mihelin and Kristian Hajnšek, will continue their adventure alongside the Group and retain 40% of the capital. Seascape d.o.o. will be included in the Group’s scope from its acquisition date.
Founded in 2008 by two Mini Transat Class sailors, Seascape has in just 10 years become a leader in the transportable performance cruiser segment. With their innovative design and advanced ergonomics, these affordable performance sailing yachts combine great sensations and speed with easy use and simple transportation. They offer multifunctional and adaptable designs, covering a range of sailing programs, from regattas to family trips and raid events.
Seascape currently offers four models, from 4.3 to 8m, designed by renowned architect Sam Manuard. The yard generated revenues of €4.2 million in 2017. This acquisition is in line with the strategy to ramp up the product range with Groupe Beneteau's Transform to Perform strategic plan. It will further strengthen the Group’s global leadership in the liveaboard monohull sailing segment by including performance cruisers.
“Our acquisition of a stake in Seascape will enable us to offer a selection of small sailing yachts designed for both novice sailors and enthusiasts, often younger and first-time buyers”, explains Hervé Gastinel, Groupe Beneteau CEO.
“Our commitment to our Seascape owners and community remains the same: we will continue to develop sailing boats, events and services in line with the spirit that has been central to our brand’s success, while benefiting from Groupe Beneteau’s global scale and expertise”, adds Andraž Mihelin, Seascape CEO.
The philosophy behind the Seascape brand is simple: to create the best possible interface between people and nature. More than its products, Seascape lives through its owners, its events and everyone looking to push their comfort zones or enjoy unique moments with their family and friends. Seascape is committed to delivering performance for sailors.
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About Groupe Beneteau
Founded in Vendée 139 years ago by Benjamin Bénéteau, Groupe Beneteau today has international industrial capabilities, with 22 production sites, and a global sales network. In 2022, Groupe Beneteau recorded €1.5bn of revenues, employing around 8,000 people, primarily in France, the United States, Poland, Italy and Portugal.
A global market leader, Groupe Beneteau, thanks to its Boat division’s nine brands, offers more than 150 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Through its Boating Solutions division, the Group is also present in the daily or weekly rental services, marina, digital and financing sectors.
Its Housing division is a major European player for leisure homes, lodges and pods, with its 3 brands (IRM, O'HARA, COCO SWEET) offering a wide range of products. It has 900 employees across six production sites in France and one in Italy, and generated €257.2m of revenues in 2022.
Boat brands: BENETEAU, JEANNEAU, LAGOON, PRESTIGE, DELPHIA, EXCESS, FOUR WINNS, WELLCRAFT, SCARAB and GLASTRON.
