Seascape joins Groupe Beneteau
On July 9, 2018, Groupe Beneteau became the majority shareholder with a 60% stake in the Slovenian company Seascape d.o.o., specialized in designing, building and marketing performance sailing yachts. The yard’s founders, Andraž Mihelin and Kristian Hajnšek, will continue their adventure alongside the Group and retain 40% of the capital. Seascape d.o.o. will be included in the Group’s scope from its acquisition date.
Founded in 2008 by two Mini Transat Class sailors, Seascape has in just 10 years become a leader in the transportable performance cruiser segment. With their innovative design and advanced ergonomics, these affordable performance sailing yachts combine great sensations and speed with easy use and simple transportation. They offer multifunctional and adaptable designs, covering a range of sailing programs, from regattas to family trips and raid events.
Seascape currently offers four models, from 4.3 to 8m, designed by renowned architect Sam Manuard. The yard generated revenues of €4.2 million in 2017. This acquisition is in line with the strategy to ramp up the product range with Groupe Beneteau's Transform to Perform strategic plan. It will further strengthen the Group’s global leadership in the liveaboard monohull sailing segment by including performance cruisers.
“Our acquisition of a stake in Seascape will enable us to offer a selection of small sailing yachts designed for both novice sailors and enthusiasts, often younger and first-time buyers”, explains Hervé Gastinel, Groupe Beneteau CEO.
“Our commitment to our Seascape owners and community remains the same: we will continue to develop sailing boats, events and services in line with the spirit that has been central to our brand’s success, while benefiting from Groupe Beneteau’s global scale and expertise”, adds Andraž Mihelin, Seascape CEO.
The philosophy behind the Seascape brand is simple: to create the best possible interface between people and nature. More than its products, Seascape lives through its owners, its events and everyone looking to push their comfort zones or enjoy unique moments with their family and friends. Seascape is committed to delivering performance for sailors.
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About Groupe Beneteau
Groupe Beneteau stands out in Europe and worldwide thanks to its longevity and its exceptionally diverse range of products.
Founded in 1884, the family-owned yard has evolved over time, from fishing vessels to leisure boating, then diversifying into new industrial sectors. The Group has developed unique skillsets and technical know-how. Today, through its Boat and Housing business lines, its activities are truly international.
As the boating industry's global market leader, Groupe Beneteau, through its Boat division’s 12 brands, offers over 200 recreational boat models serving its customers’ diverse navigational needs and uses, from sailing to motorboating, monohulls and catamarans.
Leading the European leisure homes market, the three brands from the Group's Housing division offer a comprehensive range of leisure homes, lodges and pods that combine eco-design with high standards of quality, comfort and practicality.
With its international industrial capabilities and global sales network, the Group employs nearly 8,300 people, primarily in France, the US, Poland, Italy and China.
